Episode 5 // Beth Lano – PR & Marketing Pro and Hornist
Beth Lano has maintained a very successful career as a French horn player while working as a marketing, advertising, and public relations professional.
After moving to Las Vegas in 1982, Beth spent five years in the traveling orchestra backing Wayne Newton, followed by a two-year stint in the orchestra for Bally’s “Jubilee!” show, where she was also assistant conductor. In 1986, she began playing with Frank Sinatra, and toured with both his East and West coast orchestras. She also toured with Ann-Margret and Johnny Mathis.
In 1989, Beth began her public relations career working as Director of Public Relations for the Musicians Union of Las Vegas during a serious labor dispute. At the end of the strike, she continued her career as an independent publicist for various arts and labor organizations, eventually joining local public relations and advertising agencies.
She continued to freelance in music and public relations throughout the 1990s, and during this time became an award-winning voice actor. She also became a morning radio DJ, hosting a daily lifestyle/entertainment show and a nightly show. She later became an announcer for Nevada Public Radio.
Beth was solo horn in “Monty Python’s Spamalot” at Wynn Las Vegas, and principal horn in “Phantom: The Las Vegas Spectacular” at the Venetian Resort and Hotel. She has performed with many entertainers appearing in Las Vegas, including Tony Bennett, the Who, Elton John, Stevie Wonder, Seal, Andrea Bocelli, Luciano Pavarotti, Placido Domingo, Kelly Clarkson, Cheap Trick, and many others. She can be heard on several critically-acclaimed jazz recordings, most notably Carl Saunders’ “Eclecticism”, Harry Skoler’s “A Work of Heart”, and Paul Broadnax’ “Here’s to Joe”, a tribute to Las Vegas jazz legend Joe Williams.
Beth is currently Director of Marketing and Public Relations at the University of Nevada, Las Vegas School of Music, where she is also an adjunct instructor of horn. She is associate principal horn with the Las Vegas Philharmonic, an active freelancer, private horn instructor, and voice actor.
Listen to the full episode here.